Cause Marketing Roundtable: Creating strategic partnerships to increase your marketing effectiveness in 2009
Sponsored by A Perfect Smile and the Maine Marketing  Association

Does your company need a brand image boost? Are you looking for a way to improve employee and customer satisfaction and loyalty? Cause related marketing creates a win-win-win business situation: the organization you support gets income it would not otherwise receive, your business is viewed in a positive light while serving more customers, and consumers see their purchase dollars helping a favorite cause or charity.

Join Sarah Nelson for a facilitated discussion on the value of cause marketing in today’s marketing mix on Thursday, February 5, 2009 from 4:30 – 6:30 p.m. at A Perfect Smile located at 168 US Route 1 in Falmouth. The roundtable begins promptly at 4:30 p.m. with a 45 minute networking reception beginning at 5:45 p.m.

The session will help you brainstorm a plan of action for your company including setting priorities, finding the right partner for your business and establishing measurements to insure return on investment. Key topics to be discussed include:

How cause marketing works
Why it makes sense for businesses
Ethical considerations
Attendees will leave this session with share ideas and a fresh perspective on their own business.

Registration is required. The cost is $10 for Maine Marketing Association members and  A Perfect Smile patients and $15 for non-members.

To register or for more information about the event, please contact Sarah Nelson at sarah@focus-evolve-succeed.com or call 206.419.5407

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